At a glance
| Booth | N0576 |
| Country | TW |
| Website | www.sellingware.com.tw |
Company profile
Selling-Ware Co., Ltd. was established in 1990 with 4 members and operates as a professional distributor of materials and equipment for the semiconductor, optoelectronic, and LCD fields. Its represented products come from manufacturers in Korea, Japan, the United States, Germany, Singapore, Malaysia, and mainland China, giving the company a multi-country supplier base for the industries it serves. The head office is located in the Tai Yuan Hi-tech Industrial Park in Hsinchu, Taiwan, with branch offices in Taichung, Kaohsiung, Kunshan, Suzhou, Shenzhen, Chengdu, and Xian. Selling-Ware established this office coverage with the stated aim of reaching customers within 30 minutes so that problems can be handled promptly, combining geographic presence with local service response. The company has more than 110 employees, and its operating model emphasizes persistence, immediate service, and a rigorous and responsible approach to customer support. Suppliers have invited Selling-Ware to participate as a partner in new facility plans in Taiwan and China, reflecting the company’s long-term role between international suppliers and local technology customers. Selling-Ware’s stated vision is for each distributed product to develop into an independent business unit supported by a stable platform that gives team members a clear sense of the meaning and position of their work. Its technical team has semiconductor-process experience and provides support from product selection and installation or commissioning through after-sales maintenance. Customer support also includes rapid response to feedback, on-site assistance from professional engineers, complete education and training courses, and long-term technical consultation. The company combines a global distribution footprint with localized service, using its regional offices and engineering team to address technical problems that arise during production. The technical team is described as understanding each part of the semiconductor process and as being able to respond quickly to technical difficulties encountered during production, reinforcing the company’s emphasis on immediate local engineering support. Its rigorous and responsible operating attitude is described as having received supplier recognition and a high level of trust from domestic and international technology companies.
Exhibits
Selling-Ware Co., Ltd. distributes semiconductor materials and equipment and also covers optoelectronic and LCD-related materials and equipment through its broader distribution business. Its semiconductor supply range is organized around semiconductor materials, semiconductor equipment, and components and other items, with materials intended to meet varied requirements, equipment intended to improve production efficiency, and components intended to support production processes. The company represents more than 20 international brands and lists ESA, RSEMICON, MKE, HDS, VISION SEMICON, and INNOX among the brands in its portfolio. It reports long-term cooperation with international brands from Japan, Korea, the United States, and Germany and uses these relationships to provide technologies and products while supporting supply-chain stability and reliability. The portfolio is described as spanning more than 20 international brands across 4+ countries or regions, supporting a sourcing model that brings equipment, materials, and components from multiple international suppliers to technology customers. For deployed products, the company’s technical service covers product selection, installation and commissioning, after-sales maintenance, on-site engineering support, training, and long-term technical consultation. Its facilities include a cleanroom and various test machines that are used to support customer requirements and testing, adding an internal environment for equipment and service verification activities.
Capabilities and products
- semiconductor materials and equipment distribution
- optoelectronic and LCD materials and equipment distribution
- equipment selection, installation, commissioning and after-sales service